Branding your business in the Gulf for social media

With great power comes great responsibility, and if wielded like King Arthur’s Excalibur sword  social media has the power to make your business in the UAE shine brighter than a disco ball on New Year’s eve!

In a land where luxury, opulence, and jaw-dropping skylines abound, social media has proven to be a popular channel to hawk your wares on cyberspace with money to spare to gas up your Lamborghini.

Sit down by the cool palm tree and sip your sharbat friends while we talk you through some great ideas to use this relatively new medium to blow your competition straight out the water.

Jump on the Hashtag wagon
Hashtags are like social media’s secret sauce—a sprinkle of creativity, a dash of trendiness, and voila, you’ve got yourself a viral recipe. Use unique hashtags that truly resonate with your brand, products, and vision. Pounce on special hashtags for public holidays and festivals (#DubaiExpoSale, #NYE2024Bonanza etc) to amplify your reach. Be mindful though, a hashtag without thought may backfire harder than a 50’s motorcycle running on fumes.

Who is my audience?
It’s ridiculous how many brands never ponder this deeply before they go blitzing their social media with reels and promos. Who are you trying to reach? What are their interests? What are their pain points? For example, if you’re targeting young people in the Gulf region, you’ll want to use platforms like Instagram and Snapchat.

Embrace Filter Magic
Filters are the equivalent of social media makeup—slap on a filter, and suddenly your business looks flawless. In the Gulf, it’s all about shimmer and shine. So, throw on some golden hues, sprinkle a little sand glitter, and watch your posts transform into digital masterpieces. Remember, in the land of luxury, no filter is too extravagant.

Collaborate with Influencers
Influencers are the celebrities of the social media realm,  and in the Gulf it’s time to think outside the box—quite literally. How about teaming up with a famous camel? That’s right, in the Gulf, even camels have their own social media accounts. Jokes aside, find people who other people you want to sell to follow and you got yourself a winning formula.

Let videos do the talking!
If a picture is worth a thousand words, then a video is worth a million likes. Video content is king on social media considering the pea-sized attention span of people on the web these days. Create captivating videos showcasing your business’s journey and products. Add in a catchy soundtrack, a touch of luxury, and a pinch of humor, and you’ll have social media users glued to their screens faster than you can say “shawarma.”

Bring on the memes!
Gulf social media users are also big fans of memes. You’ll often see memes being shared on platforms like Facebook and Twitter. Embrace the uniqueness of the region and use memes and emojis that speak to the Gulf’s mindset. A little falcon here, a palm tree there, and before you know it, your brand will be speaking the language of the Gulf!

Branding your business in the Gulf for social media is like a desert adventure — unpredictable, exciting, and full of surprises. If you follow these tips, you’ll be well on your way to creating a brand that stands out from the crowd.