Author: jayesh

The UAE — a land of soaring skyscrapers, sizzling sand, and brands that shine brighter than a Bedouin’s smile. But before you dive headfirst into the competitive marketplace, grab your sunglasses and let’s go through a branding checklist that will make your UAE business the talk of the town. The brand name blues Give your… Continue reading Branding exercise – a quick start guide for UAE startups

Imagine showing up at a swanky club for a party on its inaugural night but you see everyone is dour, dressed up like they are back from a job interview, sitting around in small clusters with dull and catatonic expressions on their faces, would you go back to the place again? Well, the same goes… Continue reading Brand personality – Why it matters

You’re about to embark on a journey of brand building for your new company. But before you set sail, let’s dive into the whimsical world of branding blunders. In this blog, we’ll uncover five practices that are better off avoided like a date with a mountain lion. The Logo disaster Picture this: your brand logo… Continue reading 5 branding practices to avoid for your new company

Designing for print media versus digital media is akin to a battle between old-school charm and new-age technological wizardry. It’s a clash of elegance of ink on paper and the vibrant allure of pixels on a screen. It can often have new entrants into the field pulling out any remaining tufts of hair from their… Continue reading 10 differences between designing for Print VS Digital Media

As Winston Churchill once said, ‘Without tradition, art is a flock of sheep without a shepherd.’ And in the world of design, the Middle East has been the shepherd of innovation and creativity for centuries. Whether its eye-popping brochures for hotels you couldn’t possibly afford, or the billboard for the Maybach (which you can’t afford… Continue reading A brief history of graphic design in the middle east