Aha! The glamorous world of luxury goods! From sleek sports cars to designer handbags that cost more than a small country’s GDP, the UAE knows a thing or two about indulging in the finer things in life. Branding for luxury commodities is a delicate affair and if done poorly is worth as much as a… Continue reading Branding for luxury goods – What works and what doesn’t
In the UAE, branding is more than just a pretty logo. It’s a way to connect with your target audience and build a lasting relationship. Remember that building a successful brand doesn’t have to be as hard as solving a calculus problem with an abacus. Buckle in as we take you on a quick tour… Continue reading 10 essential branding tips to grow your business
Imagine showing up at a swanky club for a party on its inaugural night but you see everyone is dour, dressed up like they are back from a job interview, sitting around in small clusters with dull and catatonic expressions on their faces, would you go back to the place again? Well, the same goes… Continue reading Brand personality – Why it matters
You’re about to embark on a journey of brand building for your new company. But before you set sail, let’s dive into the whimsical world of branding blunders. In this blog, we’ll uncover five practices that are better off avoided like a date with a mountain lion. Learn more about leading digital marketing agency in… Continue reading 5 branding practices to avoid for your new company
Designing for print media versus digital media is akin to a battle between old-school charm and new-age technological wizardry. It’s a clash of elegance of ink on paper and the vibrant allure of pixels on a screen. It can often have new entrants into the field pulling out any remaining tufts of hair from their… Continue reading 10 differences between designing for Print VS Digital Media
As Winston Churchill once said, ‘Without tradition, art is a flock of sheep without a shepherd.’ And in the world of design, the Middle East has been the shepherd of innovation and creativity for centuries. Whether its eye-popping brochures for hotels you couldn’t possibly afford, or the billboard for the Maybach (which you can’t afford… Continue reading A brief history of graphic design in the middle east
